Locally Owned

Owners Bob & Makalla Fritz
Bob served 4 years in the US Army - one year serving in Iraq. Upon completing his service, he obtained his degree in Business from the University of Nebraska at Omaha. Makalla, prior to dedicating her career to senior care, was a high school counselor and teacher for 15 years. She earned a Bachelor’s Degree in Spanish from Iowa State University and her Master’s Degree in Counseling from the University of Nebraska at Omaha.
Bob started his tenure with Home Instead® in 2006 at the Global HQs in a technical capacity, but was attracted to the operations division of the organization. He fell in love with the culture and the mission of enhancing the lives of seniors and their families. After managing a team supporting and serving hundreds of franchises across North America, Bob and, his wife, Makalla invested in their own franchise right here in Phoenix.
He has always loved his time with older adults dating back to when his grandmother lived in their family’s home in high school. He saw, at that point, how stressful it was for his mother managing a household along with being the primary caregiver for her own mom who suffered from Parkinson’s. Despite the stress, the level of fulfillment from those years of being able to allow her to remain home was one of the most gratifying periods of his mom’s life. Coming from Nebraska, Makalla is grateful to be serving the aging population in the beautiful state of Arizona. She has always had a passion for serving others, especially those who are in need. Working with seniors, their families and the wonderful team of caregivers is a privilege for Makalla.
Bob and Makalla have two beautiful girls that keep them busy outside of work. Bob and Makalla love spending time with family and friends, traveling, college football (Go Huskers!), NFL, and baseball.